About Us

Roger Hughes

Established in 2001 and now based near Inverness, Hughes Consultancy is owned and run by Roger Hughes and his wife Julie.

Our approach is about being positive, flexible and always with a can-do attitude. There’s also typically a big element of added value for clients, and not least because Roger’s approach is to share knowledge and expertise – not hide the thinking behind solutions under a cloak of secrecy (as many consultants do).

Roger’s experience in marketing stretches back for more than 40 years, and ahead of setting-up Hughes Consultancy he worked for Argos in marketing for 20 years.

Key to the success of Hughes Consultancy is Roger’s commitment to taking a strategy-led approach to marketing, with this often sharply contrasting with the tactics-led approach which is now so common with digital-only specialists.

Roger also has a passion for, and deep understanding of, all-things branding (brand creation, definition, strategy and identity). His experience in branding is very considerable, with the roots of it coming from heading up the acclaimed brand review and subsequent repositioning for Argos in the late nineties. The Argos project – which revolutionised the design of stores, the catalogue and advertising – was credited as having a major bearing on the financial success of the business in the following years.

Although Roger has worked with very large clients in the past such as Argos, Whitbread and Sodexo, he now focuses on SMEs and those operating in either B2B, B2C markets or both. Sectors and industries Roger has worked in include: retail, construction, financial services, manufacturing, food and drink, hospitality, tourism and the third sector.

Roger is also a very skilled communicator, and applies this ability to copywriting for clients, and in the spoken word for presentations, workshops and training courses.